💀Christian Lathers🧼
PRODUCER
JBL NEEDED A SHIFT – To connect to a younger generation of listeners, we not only dared JBL to embrace an entirely new personality, but we also wanted to show how this generation, unapologetically, dares everyone to listen.
CONTEXT: Per the client’s request we threw a full on experiential event / concert / party with our good friends at Triggerhouse, Barbarian, and Canada. We even got SOHOWorks involved for staging.
My role was to manage and work between all three partners to ensure we completed our main goal of completing this global commercial campaign we shot in Barcelona AND ensure that all 3 agency partners had what they needed.
This campaign was shot in LA and Barcelona.
ALL STILLS by the fantastic Oliver Owen
Agency: DONER
EVP, Executive Creative Director: Julio Desir Jr.
Senior Art Director: Mila Bengoa
Senior Copywriter: Slade Stone
Brand Leader: Brittney Jelsone
Senior Account Executive: Maddie Sager
SVP, Director of Motion Content Integrated Production: Jennie Hochthanner
Senior Producer: Christian Lathers
Senior Business Manager: Theresa Bland
Production Company: CANADA
Director: Femke Huurdeman
Line Producer: Sarah Park
DP: Chris Ripley
EDITORS: Kelsey Harmon,
Ben McCambridge, Mah Ferraz
Photographer: Oliver Owen
Color: Dante Pasquinelli
Special Thanks to Barry Rosen at Direct Focus for clearing all obstacles and Mike Albert at Doner for the good vibes on set.
Live event thrown in partnership with Triggerhouse, Barbarian, and The Roxy.
