💀Christian Lathers🧼
PRODUCER
Hello,
I am a Digital, Integrated, and Broadcast Producer that works coast to coast and globally.
My portfolio spans everything from agile digital content to behemoth global campaigns, brand relaunches, experiential activations, live shows, and site work.
The throughline on my approach is a dedication to sustainability, clear communication, inclusion, and empowering teams to produce phenomenal work we can be proud of, regardless of the logistic hurdles or circumstances.
I've had the privilege of working alongside and for GM, Big Sean, Chevrolet, Cadillac, Ford, Rivian, Autodesk, Our Next Energy, Bottega Veneta, Travelocity, Kresge Foundation, Complex Magazine, Vice Magazine, The Detroit Pistons, One Republic, Atlantic records, Elektra, GHOST, Yeezy, Stellantis, The Armed, Splice, and many more.
If you've made it this far let's connect.
I'd love to hear from you.
Latherschr@gmail.com
PROFESSIONAL EXPERIENCE
Freelance Senior and Executive Producer March 2016 - Present
Detroit, MI | New York, NY | Los Angeles, CA | EU | SEA
Experienced Senior and Executive level Agency Producer and Line Producer. (Both internal and vendor side)
Has built and led multiple ground up creative production teams capable of agile, high impact, and affordable production.
(budget range of $5000 – $20M+)
Professionally and appropriately bid with top industry partners locally and abroad per AICP and internal purchasing standards, both directly and through representation.
Contributed and co-led brand efforts to as much as $225M of free advertising, $1M of organic traffic, 2.4M YouTube views, and audience growth of up to 45,000%
Servicing clients such as, Our Next Energy, Amazon, Brystol Meyer Squibb, Cadillac, Buick, GMC, Ford, Rivian, Autodesk, Yeezy, Bottega Veneta, Big Sean, Bedrock, Chrysler, Dodge, Jeep, Mcdonalds, Hungry Howies, Travelocity, Stellantis, Consumers Energy, DTE Energy Penn State Health, Pure Michigan, , Knight Foundation, Capital Impact Partners, Kresge Foundation, Complex Magazine, Vice Magazine, Detroit Pistons, Detroit Red Wings, REI, GHOST, Goo Goo Dolls, Spartan Orthotics, WeWork, HauteIIDeath, Pursue, The Armed, Splice, One Republic, and more.
(Only includes freelance clients)
Senior Digital Producer, Commonwealth//McCann, Detroit, MI| November 2022 – Present
Co-directed a cross-functional team to premium and efficient digital content for Chevrolet, which led to production efficiencies, 20-35% reduction in costs overall, and 200% increase in internal production billings overall.
Campaign budgets scaled from $15,000 to $1,000,000+, with an emphasis on keeping content lightweight. The ethos was great content, executed perfectly.
Senior Producer, Doner, Detroit, MI | April 2021 – November 2022
Supervised local and global productions across clients with concurrent schedules, varying purchasing requirements, cost consultants, and budgets ranging from $11,000 to over $7,000,000.
Projected budget award was within 4% of actual costs, at a high degree of bid accuracy.
Delivered thousands of unique broadcast assets, editorial stills, OTS stills, Motion assets, Animation, and CGI assets for over 15 clients.
Hired and worked with local, global, and celebrity talent: Doja Cat, Simone Biles, and The Travelocity Gnome.
Senior Producer (Contract), ONE | September 2021 - October 2022
Built a creative production department capable of agile, high impact, and affordable production. (budget range of $0 - $60K)
These brand efforts led to $225M of free advertising, $1M of organic traffic, 2.4M YouTube views, and audience growth of up to 45,000%.
Interim Executive Producer, McCann Detroit, Detroit, MI | October 2020 - April 2021
Launched GM’s EV initiative with the Everybody In Campaign at CES.
Created over 1300 unique deliverables across 8 campaigns wrapped up in one behemoth 8 day shoot.
Prepped and negotiated covid and production logistics with Will Ferrell’s team for GM’s Super Bowl commercial, “No Way Norway.”
Spec’d, ballparked, and facilitated creative development with hollywood directors such as David Leitch and Doug Liman.
Executive Producer, Navigate Films LLC, Brooklyn, NYC | January 2020 - April 2021
Line and Post Produced a commercial doc campaign on cancer survivorship.
Due to covid, rapidly converted said campaign to remote production.
Shot 100% of the client brief despite covid by executing 40+ remote interviews and panel discussions on cancer survivorship, with celebrity talent.
Senior Producer (Contract), McCann Detroit, Detroit, MI | April 2019 - July 2019
Created Shoe Carnival's first major broadcast and digital campaign with over 100 core deliverables and 6 separate messages.
Integrated Producer, Commonwealth//McCann, Detroit, MI | August 2018 - February 2019
Co-produced the Global Content studio under the Director of Content.
Created over 3000 unique live action and deliverables in support of Chevrolet’s Call Me Out and Textures Campaigns.
Senior Producer, Weber Shandwick, Detroit, MI | July 2018 - August 2018
Filmed the Global Safety Week Campaign for GM across 4 different countries and 3 different states.
Operations Manager, Dandelion, Detroit, MI | January 2015 - February 2016
Head of special projects and project management for a company of 12, with a freelance network of around 50
Producer, Tell, Troy, MI | May 2014 - January 2015
Small but mighty corporate video shop, under the watchful eye of Joshua Magee
EDUCATION
BBA Marketing, Walsh College, Troy, MI | 2016
On Hold - Completed 94 of 127 Credits
AA Macomb Community College 2015
Graduated Cum Laude | 113 Credits
CORE COMPETENCIES & SKILLS:
Project Management, Team Leadership, Resourcing, and Communication,
Budget Management, Bidding, Content Viability Assessments, and Bid Negotiation
OLV / OLA / Digital Signage / OOH / Live Concert Visual Executions / Sports Signage
Best practices surrounding mobile optimized content
AICP/AICE/CFP-E and Universal Principles of Engagement
Client Side Purchasing, Cost Consultant, and Legal Collaboration
Quality Control, Content Development, Creative support, and Strategic Support
Casting, talent management, and Talent Negotiation
(Non-union, SAG-AFTRA/ACTRA, offshore)
Integrated, Broadcast and Digital Production, Nationally and Internationally
Animated, Live Action, Virtual, AI, VFX, and ICVFX Production
Vendor, Client, and Stakeholder relationship management
Film Union Compliance and collaboration
Including but not limited to: AFM, DGA, IATSE, LOCALS, ICG, SAG-AFTRA, Teamsters, ASC, PGA
Corporate Social Responsibility and supporter of Green The Bid, Manifest Works PA Program, Streetlights PA Program, Vets2Set, and Change the Lens as a standard set of initiatives
PROFICIENT APPS AND TOOLS:
Creative Suites: Adobe Creative Cloud, Resolve, Canva, Figma
Project Management: Smartsheets, Trello, Asana, Workfront, Basecamp, Monday, Slack, Jira, Ziflow
Asset Management & DAM:, Extreme Reach, Frame.io, Assets Plus, Vimeo, Aspera,
Production: Studio Binder, Shotgrid, Hot Budgets, Showbiz, Movie Magic, Shotput Pro,, Artemis, Shotdeck, Shotput Pro, Open Reel, Riverside FM, Camera2cloud
Post-Production: Premier, Resolve, Final Cut, Logic, Dehancer
Virtual Production: Unreal Engine, Blender
AI: Midjourney, Firefly, CEltra, Dragonfly, Jasper, Getty Ai, Creative X, Runway ML
