💀Christian Lathers🧼
PRODUCER
Please, say hi!
Latherschr@gmail.com
(I’m sorry if my awful cover letter brought you here. More about me below)
TL;DR
I’m a Producer, Creator, Camera nerd, tech nerd, and LOTR nerd.
I was raised in Southeast Asia by a Singaporean mother and a Michigander Father.
Detroit is home, but I love being out in the world.
13 years of freelance, agency, and vendor side production, mischief, and creativity.
Lemme produce your things.
MOI:
I’m a producer.
I started in a Detroit Docu-filmmaker DIY environment.
My colleagues and I went from hacking 5dmkiis to shooting 35mm 4 perf film and creating art, whenever we could.
I worked every job on set I could, while producing my own jobs - which increased in size and scope as I went.
A love for process led me to going agency side, where I was humbled.
My mentor laid me off due to agency downsizing.
He then gave me my the biggest opportunities of my career, for which I’ll forever be grateful.
ETHOS
While having a varied skillset, I have the utmost respect and love for professionals dedicated to their trade.
I’m honored to have had the opportunity to hire, support, and work alongside some of the best in our industry.
I love nothing more than to balance innovation, creativity, and client objectives.
PROFESSIONAL EXPERIENCE
Senior Digital Producer, Commonwealth//McCann, Detroit, MI| November 2022 – Present
Co-directed a cross-functional team to premium and efficient digital content for Chevrolet, which led to production efficiencies, 20-35% reduction in costs overall, and 200% increase in internal production billings overall.
Campaign budgets scaled from $15,000 to $1,000,000+, with an emphasis on keeping content lightweight. The ethos was great content, executed perfectly.
Senior Producer, Doner, Detroit, MI | April 2021 – November 2022
Supervised local and global productions across clients with concurrent schedules, varying purchasing requirements, cost consultants, and budgets ranging from $11,000 to over $7,000,000.
Projected budget award was within 4% of actual costs, at a high degree of bid accuracy.
Delivered thousands of unique broadcast assets, editorial stills, OTS stills, Motion assets, Animation, and CGI assets for over 15 clients.
Hired and worked with local, global, and celebrity talent: Doja Cat, Simone Biles, and The Travelocity Gnome.
Senior Producer (Contract), ONE | September 2021 - October 2022
Built a creative production department capable of agile, high impact, and affordable production. (budget range of $0 - $60K)
These brand efforts led to $225M of free advertising, $1M of organic traffic, 2.4M YouTube views, and audience growth of up to 45,000%.
Interim Executive Producer, McCann Detroit, Detroit, MI | October 2020 - April 2021
Launched GM’s EV initiative with the Everybody In Campaign at CES.
Created over 1300 unique deliverables across 8 campaigns wrapped up in one behemoth 8 day shoot.
Prepped and negotiated covid and production logistics with Will Ferrell’s team for GM’s Super Bowl commercial, “No Way Norway.”
Spec’d, ballparked, and facilitated creative development with hollywood directors such as David Leitch and Doug Liman.
Executive Producer, Navigate Films LLC, Brooklyn, NYC | January 2020 - April 2021
Line and Post Produced a commercial doc campaign on cancer survivorship.
Due to covid, rapidly converted said campaign to remote production.
Shot 100% of the client brief despite covid by executing 40+ remote interviews and panel discussions on cancer survivorship, with celebrity talent.
Senior Producer (Contract), McCann Detroit, Detroit, MI | April 2019 - July 2019
Created Shoe Carnival's first major broadcast and digital campaign with over 100 core deliverables and 6 separate messages.
Integrated Producer, Commonwealth//McCann, Detroit, MI | August 2018 - February 2019
Co-produced the Global Content studio under the Director of Content.
Created over 3000 unique live action and deliverables in support of Chevrolet’s Call Me Out and Textures Campaigns.
Senior Producer, Weber Shandwick, Detroit, MI | July 2018 - August 2018
Filmed the Global Safety Week Campaign for GM across 4 different countries and 3 different states.
Operations Manager, Dandelion, Detroit, MI | January 2015 - February 2016
Producer, Tell, Troy, MI | May 2014 - January 2015
Small but mighty corporate video shop, under the watchful eye of Joshua Magee
EDUCATION
BBA Marketing, Walsh College, Troy, MI | 2016
On Hold - Completed 94 of 127 Credits
AA Macomb Community College 2015
Graduated Cum Laude | 113 Credits
CORE COMPETENCIES & SKILLS:
Project Management, Team Leadership, Resourcing, and Communication,
Budget Management, Bidding, Content Viability Assessments, and Bid Negotiation
OLV / OLA / Digital Signage / OOH / Live Concert Visual Executions / Sports Signage
Best practices surrounding mobile optimized content
AICP/AICE/CFP-E and Universal Principles of Engagement
Client Side Purchasing, Cost Consultant, and Legal Collaboration
Quality Control, Content Development, Creative support, and Strategic Support
Casting, talent management, and Talent Negotiation
(Non-union, SAG-AFTRA/ACTRA, offshore)
Integrated, Broadcast and Digital Production, Nationally and Internationally
Animated, Live Action, Virtual, AI, VFX, and ICVFX Production
Vendor, Client, and Stakeholder relationship management
Film Union Compliance and collaboration
Including but not limited to: AFM, DGA, IATSE, LOCALS, ICG, SAG-AFTRA, Teamsters, ASC, PGA
Corporate Social Responsibility and supporter of Green The Bid, Manifest Works PA Program, Streetlights PA Program, Vets2Set, and Change the Lens as a standard set of initiatives
PROFICIENT APPS AND TOOLS:
Creative Suites: Adobe Creative Cloud, Resolve, Canva, Figma
Project Management: Smartsheets, Trello, Asana, Workfront, Basecamp, Monday, Slack, Jira, Ziflow
Asset Management & DAM:, Extreme Reach, Frame.io, Assets Plus, Vimeo, Aspera,
Production: Studio Binder, Shotgrid, Hot Budgets, Showbiz, Movie Magic, Shotput Pro,, Artemis, Shotdeck, Shotput Pro, Open Reel, Riverside FM, Camera2cloud
Post-Production: Premier, Resolve, Final Cut, Logic, Dehancer
Virtual Production: Unreal Engine, Blender
AI: Midjourney, Firefly, CEltra, Dragonfly, Jasper, Getty Ai, Creative X, Runway ML
