💀Christian Lathers🧼

JBL NEEDED A SHIFT – To connect to a younger generation of listeners, we not only dared JBL to embrace an entirely new personality, but we also wanted to show how this generation, unapologetically, dares everyone to listen.

Agency: DONER
EVP, Executive Creative Director: Julio Desir Jr.
Senior Art Director: Mila Bengoa
Senior Copywriter: Slade Stone
Brand Leader: Brittney Jelsone
Senior Account Executive: Maddie Sager
SVP, Director of Motion Content Integrated Production: Jennie Hochthanner
Senior Producer: Christian Lathers
Senior Business Manager: Theresa Bland

Production Company: CANADA
Director: Femke Huurdeman
Line Producer: Sarah Park
DP: Chris Ripley
EDITORS: Kelsey Harmon,
Ben McCambridge, Mah Ferraz
Photographer: Oliver Owen
Color: Dante Pasquinelli

Special Thanks to Barry Rosen at Direct Focus.