💀Christian Lathers🧼
PRODUCER
Production Company: Matte Projects
EP Matte Projects: River Myers
Line Producer: Christian Lathers
We had an incredible live production crew.
Any questions - I can pass long credits, but for now, enjoy the context of the project per Matte Projects, and the fantastic BTS from Oliver Owen.
THE CONTEXT — DUALITY IN DETROIT
Bottega Veneta’s first fashion show in Detroit, titled ‘Salon 03’ gathered guests around a boxing ring-inspired stage as models walked out to an original score by Moodyman. The live runway in Michigan simultaneously streamed front-and-center in Times Square, repositioning the center of NYFW.
THE CHALLENGE — MULTI-LOCATION LIVE CAPTURE
A beyond-loaded fashion schedule demanded that the culture-leading Bottega Veneta create and distribute a fashion show that broke all the best rules to drive conversation and relevance for the storied house.
THE APPROACH — TIGHT TURNAROUND
MATTE’s role was crucial for the execution of Bottega’s ambition. Hosting a NYFW event in Detroit could certainly create a splash, but not if there was no way to see it. MATTE’s on-the-ground content capture of the fashion show included a live stream feed that took over notable screens in Times Square, which ensured that Bottega’s Detroit show still turned heads and made headlines in the heart of NY.
THE OUTCOME — BRAND AMPLIFICATION
With agile delivery of the multi-camera runway capture and simultaneous live stream, MATTE amplified the visibility of Bottega’s activation across two cultural hubs.
